For all I know, this is the logo for Orange Crush. I wanted to create a logo that reminds me of warm weather. This logo looks a little clinical, but I am digging the Avant Garde typeface and the retro feel.
Avant Garde used to be my favorite typeface, I loved the clean, rounded letter forms. Now it just feels overused. I suspect that it was overused when I started as a designer and I have just grown the years.
