I was shopping at Whole Foods and bought a jar of Seeds of Change Korma Simmer Sauce mainly because I loved the product’s packaging. I am also guilty of buying books based on their covers, but I will save that for another post. The label features a deep orange hue overlaid with line-drawn illustrations of ginger, parsley, palm trees, and the Taj Mahal. How can you beat that combination? Its retro-inspired packaging really makes it stand out from the competitors.
Seeds of Change's Korma Simmer Sauce
The packaging also reminded me of a branding assignment that I designed last year for an English tea company.
Mock up of my tea package design
Earl Grey Tea Packaging
Peppermint Twist Tea Packaging
Dancing Darjeeling Tea Packaging